If ever you had a doubt on Google’s PR prowess, it was at its best last two days when it announced that *landmark* deal with Sun Microsystems….Most of the media went agog with rumours that M$ would now be pressing the panic button and that the end of days has now, truly, begin !! Analysts suddenly saw immense *value* in getting a link to JVM from google toolbars !!! And not to miss out on the action, one of our desi channels did a comparative feature on StarOffice and M$ Office and one of the crucial points that they mentioned was that StarOffice was easily available for download…And providing links to these thro’ the toolbar would result in more downloads !!! And btw, Staroffice is the paid version of Openoffice, the free open-source version…That was conveniently left out !!

However, what i found really interesting was the manner in which the US stock markets reacted to this deal…Google was down and Sun was up..Not really tough to see, as the only tangible part of the announcement was that Google would be buying a lot of Sun servers !! If ever there was a case written on how to keep the media machine running overtime with nil costs to you, it would definitely have google right near the top, of-course with the honorable exception of the britneys or beckhams who just need to sneeze to make news ;)

Heck, talk of PR, half the blogs in the world, more than any other traditional media, right now have been talking of google in the past few weeks !! Now THAT speaks a lot !!