No…am not talking of the dreaded four letter word 
Have better things in life to do 
Now with the sale of Weblogs Inc to AOL for $25million, does one need further proof that blogs have kinda arrived big time…Ok, $25m may not be much, many non-existent dotcoms had raised multiples of that during the boom…But hey, this is a first…For those that came in late, Weblogs Inc is the entity that operates the popular tech blog Engadget along with a host of other blogs…More than the sale amount, Like this analyst points out, its not just about companies vying in for ad inventories, but it also is a lot about the quality of the inventory…And in their rush for getting a slice of the pie, bouyed no doubt by google’s figures, companies need to be extra cautious before they shell out their advertising dollar.
And yea, Do read this excellent write-up on men and making money with the video ipod
2 Responses to “Blogosphere (Ad)ding up !!”
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October 24th, 2005 at 1:17 pm
So blogging’s arrived after all..
July 8th, 2006 at 9:26 pm
[...] India, as an online business, is still in its nascent stage. There is an acute lack of good sites/communities on a variety of fields and that essentially opens up a wide range of sites that one could get into. Communities have been hard to come by, since the Indian populace is unique in that it tries to look for alternate grounds once it sees the first signs of any monetizing of communities that is inevitable after a time. Questions are raised on credibility, feasibility and veracity once communities start looking at raising monies. India still does not have your Weblogs, Inc style chain of blogs where user-generated-content is pretty high. People still have a very push-pull relation with websites where they either subscribe to feeds/newsletters or just browse around to sites that offer what they need. The interaction levels, are abysmal, to say the least ! Elsewhere, building communities around blogs written with an attitude seems to be a sure-shot way of off-setting some of the concerns of members on credibility ! Of-course, Content still rules and thats the reason why blogs such as Gizmodo/Engadget still attract the kind of premium rates for ads that many other full-blown sites can only dream of. No wonder, Weblogs found a suitor for $25million a while back ! Sure will be interesting to see if and when someone comes up with communities on these lines [...]