The Tech blogging world has been seeing some changes of late. Om Malik, he of GigaOm fame, has left Business 2.0 to create a web 2.0 business out of his insanely popular blog, and has snapped up some early seed VC funding too. Om has been one of the authors whom I’ve followed for quite a while, and somehow that did not come as a surprise. OTOH, Scoble runs what is perhaps the most popular blog by any Microsoft employee. His reach in the blogdom is something that M$ as a company can only dream of and his call-a-spade-a-spade attitude has won him many an avid reader. And it was with much surprise that I read about his plans to move on to an absolute podcasting startup. Bob has single-handedly, arguably, generated more positive PR for M$ than what their entire PR team has done trying to give twists to stories and events.
Of-course, reaction from regular visitors to these sites has been diverse, but what I thought interesting was the fact that yet again, blogs have come to the fore-front in terms of how they defined their authors, particularly when they are hugely popular blogs. These two saw merit in making their blogs,and with it, their audience, an integral part of their career plans. While their blogs would still be definitely interesting to watch out for, it will be interesting to see how Bob is able to retain his enormous readership, and influence, now that he isn’t at the company that everyone loves to bitch about ! Om’s blog on the other hand, should grow even more interesting now that he has some monies and as he says, a few ideas. Any takers for my blog? 