Yes, Google gets me blogging again!
Indeed, the Google that can do no wrong, and the Google whose stock still hovers over $300, has done what it does best again. Which is creating new markets for its sole bread-earner, search advertising. This time, it has been through extensive lobbying with the FCC and others for freeing up the 700MHz white space. While Google’s intentions and motivations for most of its policy stance have always been, arguably altruistic, however, they have in most cases been aimed at extending the realms of search advertising to new frontiers. It appears Larry Page has already hinted at this development contributing to over 20-30% additional revenues in the coming months. 
 
In the past as well, Google has relied extensively on its powerful PR machine, more than in creating monetizable products. They have  consistently shown that they can mould public/journalistic/analyst perceptions and that has helped their valuation to no little extent. Going back as far as 2005, one clearly recalls the much-hyped tie-up with Sun Microsystems, the intense lobbying for opening spectrum, and many other similar instances. Try as I might, I can’t stay away from blogging about google and try as it might, Google still is struggling to reduce its dependence on search advertising….Till then….. ;-)